These ‘how-to’ presentations are designed to help in-house marketeers and communications teams understand the content strategy behind podcasts as well as practical tips and tricks on recording, producing and distributing that content. 

How to make a podcast that works 

This free, 30 minute, virtual Masterclass explains how to make a podcast that achieves your marketing, recruitment and engagement objectives. 
Podcast strategy 
Here we delves into the three pillars of strategy; your objectives, understanding your audience, and the value your podcast will offer. 
How to make an impact 
The importance of storytelling, being provocative and the value of empathy. 
Recording your podcast 
The essential tools you need, the process itself and the obstacles you might come across. 

Creating effective podcasts for Law Firms 

This Masterclass focuses on podcasts for legal firms and will explain how to achieve your marketing, thought-leadership and brand awareness objectives. 
Podcast strategy 
Establishing trust and credibility with your content. Clarifying your objectives, understanding your audience, and offering valuable legal insights. 
How to make an impact 
The importance of storytelling and making legal content compelling. 
Marketing the podcast 
Building your audience and growing your reach. 

Podcasts as Internal Comms 

This “how-to” presentation will take you through best practice when using podcasts for internal communications projects. 
Harnessing colleague voices, using storytelling and creating a community from your audience. 
Recording virtually 
To be sure to involve remote working or dispersed teams 
Understanding the importance of both accessibility and security and making sure neither negatively affects the other. 
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